JCPenney wanted an interactive annual report that showcased the new brand direction. The annual report was designed to showcase seven key areas of focus; Personality, Price, Promotion, Product, Presentation & Place, and People.
The report utilized a single page, continuous scroll layout, with each section aesthetically distinct from the next. A floating navigation made it easy to navigate to and from individual sections, which in turn were supported with videos and tools designed to make sharing, printing and downloading individual sections or the entire report easy.
Revolver Advertising LLC is a boutique ad agency specializing in creative graphic design, websites, online advertising and motion graphics. We take great pride in delivering world-class creative ideas for our clients, large and small. Commonly working with other larger ad agencies to deliver fresh creative concepts for their clients, we also work with smaller businesses to deliver premium results without the expensive overhead.