JCPenney wanted an interactive annual report that showcased the new brand direction. The annual report was designed to showcase seven key areas of focus; Personality, Price, Promotion, Product, Presentation & Place, and People.
The report utilized a single page, continuous scroll layout, with each section aesthetically distinct from the next. A floating navigation made it easy to navigate to and from individual sections, which in turn were supported with videos and tools designed to make sharing, printing and downloading individual sections or the entire report easy.
